We're Picky. Like, really picky.
Strict criteria for us means peace of mind for you. Every item we offer must meet our uncommonly strict list of Good Food Promises. We talk to producers, visit many of their farms and taste-test their products to make sure everything is in line with our standards for quality, flavor and ethical business practices.
100% Supply Chain Transparency.
So you can stop wondering if there’s a sinister backstory behind every item. Most people don’t have time to get to know their food producers. So we do it for you. We talk directly to our producers, visit their farms, and demand 100% transparency across the entire supply chain — from the farmers to you.
No Shady Ingredients.
Nobody likes squinting at labels, wondering what’s in their food. We believe in simple, real food without weird chemicals or additives. Ingredients should be a short list of things you can pronounce. The criteria for ingredients we allow are some of the most rigorous in the industry. We don’t have space here to list all the things we don’t permit, but reach out if you have specific questions!